Dr Bianca Kronemann

Biography	Bianca joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour. She has been teaching the following modules: - Customer Experience (CX) Strategy & Techniques (Level 7) - Marketing Management in Action (Level 7) - Interactive IMC and Digital Marketing (Level 7) - International Marketing at Hong Kong SPACE University (Level 6) Her research is motivated by challenges relating to the 4th Industrial Revolution and considers implications of artificial intelligence (AI) on: (1) Our understanding of the societal world; (2) privacy and information disclosure in human-machine interactions; and (3) sustainability in a data-driven society. Apart from that, Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.
Research Interests	Artificial Intelligence (AI), Consumer Behaviour, Customer Experience, Decision Making, Information Disclosure, Sustainability

Biography

Bianca joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour. She has been teaching the following modules:
- Customer Experience (CX) Strategy & Techniques (Level 7)
- Marketing Management in Action (Level 7)
- Interactive IMC and Digital Marketing (Level 7)
- International Marketing at Hong Kong SPACE University (Level 6)

Her research is motivated by challenges relating to the 4th Industrial Revolution and considers implications of artificial intelligence (AI) on:
(1) Our understanding of the societal world;
(2) privacy and information disclosure in human-machine interactions; and
(3) sustainability in a data-driven society.

Apart from that, Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.

Research Interests

Artificial Intelligence (AI), Consumer Behaviour, Customer Experience, Decision Making, Information Disclosure, Sustainability