The role of evaluative conditioning in attitude formation

Walther, Eva; Weil, Rebecca; Düsing, Jessica

Abstract

In this article, we address how attitudes are acquired. We present evaluative conditioning (EC) as an explanation for attitude formation and attitude change. EC refers to changes in liking due to pairings of affectively meaningful and neutral stimuli. We discuss four different theoretical accounts of EC and outline current issues and avenues for future research. © The Author(s) 2011.

Citation

Walther, E., Weil, R., & Düsing, J. (2011). The role of evaluative conditioning in attitude formation. Current directions in psychological science : a journal of the American Psychological Society, 20(3), 192-196. https://doi.org/10.1177/0963721411408771

• Journal Article Type: Article
• Online Publication Date: May 24, 2011
• Publication Date: 2011-06
• Deposit Date: Jan 22, 2020
• Journal: Current Directions in Psychological Science
• Print ISSN: 0963-7214
• Electronic ISSN: 1467-8721
• Publisher: Association for Psychological Science
• Peer Reviewed: Peer Reviewed
• Volume: 20
• Issue: 3
• Pages: 192-196
• DOI: https://doi.org/10.1177/0963721411408771
• Keywords: Evaluative conditioning; Attitudes; Awareness
• Public URL: https://hull-repository.worktribe.com/output/3378495
• Publisher URL: https://journals.sagepub.com/doi/10.1177/0963721411408771