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The Role of Evaluative Conditioning in Attitude Formation

Walther, Eva; Weil, Rebecca; Düsing, Jessica


Eva Walther

Jessica Düsing


In this article, we address how attitudes are acquired. We present evaluative conditioning (EC) as an explanation for attitude formation and attitude change. EC refers to changes in liking due to pairings of affectively meaningful and neutral stimuli. We discuss four different theoretical accounts of EC and outline current issues and avenues for future research.

Journal Article Type Article
Publication Date 2011-06
Journal Current Directions in Psychological Science
Print ISSN 0963-7214
Electronic ISSN 1467-8721
Publisher Association for Psychological Science
Peer Reviewed Peer Reviewed
Volume 20
Issue 3
Pages 192-196
APA6 Citation Walther, E., Weil, R., & Düsing, J. (2011). The Role of Evaluative Conditioning in Attitude Formation. Current directions in psychological science : a journal of the American Psychological Society, 20(3), 192-196.
Keywords Evaluative conditioning; Attitudes; Awareness
Publisher URL