Why do we like the iPhone? The role of evaluative conditioning in attitude formation

Walther, Eva; Weil, Rebecca; Langer, Tina

Abstract

Evaluative conditioning (EC) is the change in liking due to the paring of an affectively meaningful and a neutral stimulus. Starting with the exemplary question of why we like the iPhone, this article provides an overview of past and present research and gives an outlook to future research on this topic. We outline four different theoretical EC accounts and discuss how each account is consistent with current empirical evidence.

Citation

Walther, E., Weil, R., & Langer, T. (2011). Why do we like the iPhone? The role of evaluative conditioning in attitude formation. Social and Personality Psychology Compass, 5(7), 473-486. https://doi.org/10.1111/j.1751-9004.2011.00366.x

• Journal Article Type: Article
• Online Publication Date: Jul 3, 2011
• Publication Date: 2011-07
• Deposit Date: Jan 22, 2020
• Journal: Social and Personality Psychology Compass
• Print ISSN: 1751-9004
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 5
• Issue: 7
• Pages: 473-486
• DOI: https://doi.org/10.1111/j.1751-9004.2011.00366.x
• Public URL: https://hull-repository.worktribe.com/output/3378503
• Publisher URL: https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1751-9004.2011.00366.x