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Why do we like the iPhone? The role of evaluative conditioning in attitude formation

Walther, Eva; Weil, Rebecca; Langer, Tina

Authors

Eva Walther

Rebecca Weil

Tina Langer



Abstract

Evaluative conditioning (EC) is the change in liking due to the paring of an affectively meaningful and a neutral stimulus. Starting with the exemplary question of why we like the iPhone, this article provides an overview of past and present research and gives an outlook to future research on this topic. We outline four different theoretical EC accounts and discuss how each account is consistent with current empirical evidence.

Citation

Walther, E., Weil, R., & Langer, T. (2011). Why do we like the iPhone? The role of evaluative conditioning in attitude formation. Social and Personality Psychology Compass, 5(7), 473-486. https://doi.org/10.1111/j.1751-9004.2011.00366.x

Journal Article Type Article
Online Publication Date Jul 3, 2011
Publication Date 2011-07
Deposit Date Jan 22, 2020
Journal Social and Personality Psychology Compass
Print ISSN 1751-9004
Electronic ISSN 1751-9004
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 5
Issue 7
Pages 473-486
DOI https://doi.org/10.1111/j.1751-9004.2011.00366.x
Public URL https://hull-repository.worktribe.com/output/3378503
Publisher URL https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1751-9004.2011.00366.x