Exploring success factors and constraints in German online food retailing

Grant, David; Fernie, John; Schulz, Björn

Abstract

Paper presented at Rencontres Internationales de la Recherche en Supply Chain et Logistique (RIRL), Marseille, 20-21 May 2014. Abstract: This paper discusses success factors and constraints in online food retailing in Germany. While the German food retail sector is one of the largest in Europe, the sector’s online/Internet provision for customers lags way behind the UK and France. Prior research has considered the demand/consumer side of this dyad however little has been done on the supply/retail side. This paper addresses that gap through empirical research with three retailers, three logistics service providers and a marketing agency. There is good potential in this market but costs of fulfilment and service quality currently represent constraints.

Citation

Grant, D., Fernie, J., & Schulz, B. Exploring success factors and constraints in German online food retailing

• Deposit Date: Apr 6, 2016
• Journal: Les actes des 10èmes rencontres internationales de la recherche en supply chain et logistique (RIRL)
• Peer Reviewed: Peer Reviewed
• Keywords: Online retailing, Food retailing, Germany
• Public URL: https://hull-repository.worktribe.com/output/435097
• Publisher URL: Full proceedings of RIRL are available at http://www.airl-log.com/home/publications/actes-rirl.
• Contract Date: Apr 6, 2016