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At the boundaries of misattribution: does positivity influence judgments of familiarity in the affect misattribution procedure?

Weil, Rebecca; Palma, Tomás Alexandre Campaniço; Gawronski, Bertram

Authors

Tomás Alexandre Campaniço Palma

Bertram Gawronski



Abstract

Priming effects in the Affect Misattribution Procedure (AMP) have been explained by a misattribution of prime-related affect to neutral targets. However, the measure has been criticized for being susceptible to intentional use of prime features in judgments of the targets. To isolate the contribution of unintentional processes, the present research expanded on the finding that positive affect can be misattributed to familiarity (i.e., positivity-familiarity effect). To the extent that prime-valence is deemed irrelevant for judgments of target-familiarity, positivity-familiarity effects in the AMP could potentially rule out intentional use of the primes. Seven experiments collectively suggest that prime-valence influences judgments of target-familiarity in the AMP, but only when the task context does not suggest a normatively accurate response to the familiarity-judgment task. Relations of positivity-familiarity effects to self-reported use of prime-valence revealed mixed results regarding the role of intentional processes. Implications for the AMP and misattribution effects are discussed.

Journal Article Type Article
Publication Date 2017-11
Journal Experimental psychology
Print ISSN 1618-3169
Electronic ISSN 2190-5142
Publisher Hogrefe
Peer Reviewed Peer Reviewed
Volume 64
Issue 6
Pages 369-386
Institution Citation Weil, R., Palma, T. A. C., & Gawronski, B. (2017). At the boundaries of misattribution: does positivity influence judgments of familiarity in the affect misattribution procedure?. Experimental Psychology, 64(6), 369-386. https://doi.org/10.1027/1618-3169/a000379
DOI https://doi.org/10.1027/1618-3169/a000379
Keywords Affect, Familiarity, Implicit measures, Intention, Misattribution
Publisher URL https://econtent.hogrefe.com/doi/10.1027/1618-3169/a000379
Copyright Statement ©2018 The University of Hull
Additional Information This is a description of an article published in Experimental psychology. The full text is not currently available in this repository.

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