An international study of the impact of B2C logistics service quality on shopper satisfaction and loyalty
Book Chapter
Grant, D., & Philipp, B. An international study of the impact of B2C logistics service quality on shopper satisfaction and loyalty.
Paper presented at 17th Toulon-Verona International Conference. This paper reports on an in-progress study of the impact of business to consumer (B2C) logistics service quality (LSQ) on in-store shopper satisfaction and loyalty. LSQ in this study is... Read More about An international study of the impact of B2C logistics service quality on shopper satisfaction and loyalty.