The role of evaluative conditioning in attitude formation
(2011)
Journal Article
Walther, E., Weil, R., & Düsing, J. (2011). The role of evaluative conditioning in attitude formation. Current directions in psychological science : a journal of the American Psychological Society, 20(3), 192-196. https://doi.org/10.1177/0963721411408771
In this article, we address how attitudes are acquired. We present evaluative conditioning (EC) as an explanation for attitude formation and attitude change. EC refers to changes in liking due to pairings of affectively meaningful and neutral stimuli... Read More about The role of evaluative conditioning in attitude formation.