A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics
(2021)
Journal Article
Hyman, M. R., Shabbir, H. A., Hyman, M., & Kostyk, A. (in press). A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics. Journal of Macromarketing, https://doi.org/10.1177/02761467211001544
Contextualized in the current pandemic, this essay discusses social marketing and public policy efforts from a ‘social solidarity and care ethics’ perspective. It presents a prototypical inclusivity-based approach for managing pandemics, with adaptiv... Read More about A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics.