Recognizing events 4.0: the digital maturity of events
(2020)
Journal Article
Ryan, W. G., Fenton, A., Ahmed, W., & Scarf, P. (2020). Recognizing events 4.0: the digital maturity of events. International Journal of Event and Festival Management, 11(1), 47-68. https://doi.org/10.1108/IJEFM-12-2019-0060
Purpose: The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity.... Read More about Recognizing events 4.0: the digital maturity of events.