The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France
Book Chapter
Grant, D., & Philipp, B. The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France.
Paper originally presented at the 20th Annual Logistics Research Network Conference, 9th to 11th Sept 2015, Derby. This paper reports on an in-progress empirical research study investigating packaging functions and their fulfilment attributes for con... Read More about The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France.